NIKE
Force of Nature
How do you get consumers to trial the new Nike Free running shoes on the most beautiful roads in the world without leaving Niketown? You bring the roads to them. Content captured on three continents was paired with a massive (seriously, massive) LED screen for a treadmill class unlike any other. Daily classes booked up in just six minutes. And runners were rewarded with a transcendent, immersive run led by Nike running coaches.
